Bringing American Sign Language to the Snake Pit at the Indy 500
The Snake Pit at the Indianapolis 500 is one of the Midwest’s most iconic Memorial Day Weekend events—an all-day EDM festival set inside the world’s biggest single-day sporting event. While thousands of race fans arrive to witness the historic Indy 500, music lovers start their day early, packing the infield for a high-energy show that kicks off at 8 AM.
For the 2025 event, featuring headliner Illenium, the Indianapolis Motor Speedway Operations team partnered with LTC Language Solutions to provide American Sign Language (ASL) interpreting throughout the concert. This partnership enabled Deaf and hard-of-hearing attendees to fully experience every beat, lyric, and drop.
Accessibility was a top priority. LTC interpreters were placed in highly visible locations and brought the expertise and energy required to match the pace of live EDM performances. Their presence helped create a more inclusive environment for all Snake Pit attendees.
By integrating ASL services into such a large-scale music and sporting event, Snake Pit 2025 took a meaningful step toward greater accessibility—and set an example for how live events can ensure every fan feels welcome and included.
LTC Language Solutions is a leading language service provider offering over 300 languages, including American Sign Language. With a client-centered, innovative approach, the company has built long-term relationships with international corporations, educational institutions, and government agencies by significant reduction in repatriation challenges. Employees demonstrated greater confidence in using the language and understanding the culture, leading to quicker integration, improved performance, and a smooth transition back to their roles.
