San Francisco Giants

A team effort.

In a league where 30% of players are born outside of America, the Giants sought to eliminate the language barriers of their Latin players. First, the dual objective of understanding direction (from coaches) and communicating back (to coaches and teammates) was set. Then, knowing the players were energetic and young, LTC used video, interactive whiteboards, listening exercises and mobile applications to create relevant, interactive lessons that kept them engaged. According to the Team Coordinator, the training not only helped integrate the foreign players, but ultimately built a more culturally competent team.

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Martin George is more than the Founder of LTC. He’s a teacher with a Doctorate in Linguistics, who’s lived abroad, speaks at conferences, and is able to hold his own in a conversation on just about any subject. Ready to listen to The 2nd Most interesting Man in the World? Enter Martin’s Mind.

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