Many athletes in the United States come from Latin America, Asia, Europe, and Africa. Often with little to no experience speaking English — a limitation that can get in the way of their and their team’s success. Language trainings provide the tools they need to communicate with teammates and coaches socially and professionally.
As professional sports becomes more global, cultural competence becomes more critical. LTC provides cultural education and training to assist professionals as they travel to compete in front of fans, media, and sponsors. This training helps prepare players and staff to best assimilate into the cultures which they visit, providing additional relevance to fans and sponsors around the world.
Martin George is more than the Founder of LTC. He’s a teacher with a Doctorate in Linguistics, who’s lived abroad, speaks at conferences, and is able to hold his own in a conversation on just about any subject. Ready to listen to The 2nd Most interesting Man in the World? Enter Martin’s Mind.
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