Language Matters: The High Stakes of Cultural Competence in Global Business

Episode 02

In this episode of Martin’s Mind™, Martin George dives deep into the high-stakes world of cultural competence and language services in global business.

From last-minute political campaign translations to training celebrities like John Cena in Mandarin, Martin shares behind-the-scenes stories of navigating multilingual events and the importance of cultural understanding in international deals. Discover why language isn’t just a tool—it’s a game-changer in today’s global market. Tune in for a lively conversation packed with real-world insights!

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