For over 15 years, LTC has provided training to drivers and staff to effectively communicate with media contacts, sponsors, and fans during events leading up to and during the Indy 500. Training focused on effective communication, proper vocabulary usage and cultural competence to ensure that the drivers and teams were well-prepared to navigate the diverse and dynamic environment of the race. We also sponsored on of our students, Ana Beatriz, an Indy car driver from Brazil.

In a league where 30% of players are born outside of America, the Giants sought to eliminate the language barriers of their Latin players. First, the dual objective of understanding direction (from coaches) and communicating back (to coaches and teammates) was set. Then, knowing the players were energetic and young, LTC used video, interactive whiteboards, listening exercises and mobile applications to create relevant, interactive lessons that kept them engaged. According to the Team Coordinator, the training not only helped integrate the foreign players, but ultimately built a more culturally competent team.

To help women’s golf as it grew into a global sport, LTC partnered with the LPGA to prepare its athletes for the Global Tour where they compete in front of their fans, media and sponsors. With competitions in 14 different nations, LTC created language and cultural training that helped players and staff assimilate into the locations they visit, providing increased relevance to fans and sponsors around the world.