Many athletes in the United States come from Latin America, Asia, Europe, and Africa, often with little to no experience speaking English — a limitation that can get in the way of their and their team’s success. Language training provides the tools they need to communicate with teammates and coaches socially and professionally.
As professional sports becomes more global, cultural competence becomes more critical. LTC provides cultural education and training to assist professionals as they travel to compete in front of fans, media, and sponsors. This training helps prepare players and staff to best assimilate into the cultures which they visit, providing additional relevance to fans and sponsors around the world.
If language training is not possible, or you simply don’t have the time or budget for a language program, LTC offers escort interpretation service that matches an interpreter with your individual athlete or group and provides the personal service of a close, trusted relationship. Our interpreters not only interpret day-to-day interactions with teammates and coaches, but are also equipped to interpret with journalists and team or league officials.
Martin George is more than the Founder of LTC. He’s a teacher with a Doctorate in Linguistics, who’s lived abroad, speaks at conferences, and is able to hold his own in a conversation on just about any subject. Ready to listen to The 2nd Most interesting Man in the World? Enter Martin’s Mind.
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